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The Connective Project is one of the signature events of Prospect Park Alliance’s celebration of Prospect Park’s 150th Anniversary. Conceived and developed by AREA4, the project would not have been possible without the generous support of Bloomberg Philanthropies, NewYork-Presbyterian Brooklyn Methodist Hospital, GSB Digital, and Tesla Motors, with additional support by Blick Art Materials. Cultural partners include the Brooklyn Arts Council, BRIC, Brooklyn Museum, MoCADA, Pioneer Works and the Rush Philanthropic Arts Foundation.

AREA4 created and developed the concept in partnership with the Prospect Park Alliance, and managed sponsorship, budgeting, outreach and all of the logistics involved in the project.

HLK Art Group led the development of the Artist Open Call, providing its deep knowledge base of the current art world. Reddymade Architecture & Design created the design of the physical installation, providing placement and elevation details to the pinwheels.

Prospect Park Alliance

Prospect Park Alliance is the nonprofit organization that sustains, restores and advances Prospect Park for the diverse communities that call Brooklyn home, working in partnership with the City. The Alliance was founded in 1987 to help restore the Park after a long period of steady deterioration and decline. Today, the Alliance provides a majority of the staff and resources that keep the Park green and vibrant. The Alliance cares for the woodlands and natural areas, restores the Park’s buildings and landscapes, creates innovative new destinations, and provides volunteer, education and recreation programs. Today, through the work of the Alliance, Prospect Park is an international model for urban parks, and one of the premier green spaces in the United States.

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Experts in Ideation, Regulatory, Sponsorship, and Activation, AREA4 is the go-to shop in NYC when it comes to developing experiences that successfully connect the public and private sectors. Led by Rory McEvoy and Grainne Coen, and comprised of a diverse team with deep experience across a variety of businesses and disciplines, AREA4 provides a unique and holistic approach to every project it participates in – be it event creation, development, production, or regulatory processes.

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HLK Art Group

Founded in 2002, HLK Art Group provides comprehensive art advisory services for individuals, businesses, estates and art organizations with a vested interest in art.

Specializing in Post-War and Contemporary art, HLK aids clients through all stages of collecting art from sourcing top quality works of art to managing and maintaining entire art collections. With a proven track record, HLK provides the highest level of connoisseurship, trusted art expertise and art market savvy. Core services include, art acquisitions, collection management, exhibition planning, curation and market analysis.

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Reddymade Architecture & Design

A leader in today’s global design culture, Reddymade Architecture and Design was founded by Suchi Reddy in 2002. The firm has been lauded for its formal experimentation, imaginative use of color and passion for new materials.

Based in New York, Reddymade’s sophisticated “sense of the new” is evident in such current projects as a kinetic rain-screen facade in Chennai, India, an avant-garde, modular home in Beverly Hills, and a 264 unit condominium project in Sunny Isles, Florida. The firm’s design for the Women’s Building in New York, a center for the global women’s and girls rights movement, was one of thirteen finalists in the 2016 competition.

With gallerist Sara Meltzer, Reddy launched WeR2, to commission artists to reinvent such everyday objects as scarves, trays and napkins.  “Art should always be an imaginative presence in life”, insists Reddy.

The architect’s philosophy of pushing for breakthroughs – both formal and expressive – remains more steadfast than ever. Confirms Reddy, “when we bring our talents to a project, Reddymade always looks to realize its full design potential”.

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Kalinic Construction, Inc.

Kalinic Construction, Inc. was established in May 5, 1983 under the ownership of Ivan John Kalinic and is a fully-licensed and insured general contractor based in NYC.

Specializing in high-end custom and interior renovations and new construction, Kalinic’s expertise and comprehensive experience in this field means success for every project it is a part of. Kalinic’s client list includes some of the top designers and architects in the industry.

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made possible by our partners

with support from our cultural partners

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